- Agenda -

Morning Sessions – $25 – Utilizing social media to build your business/brand and online reputation.

8:30 a.m.  Check-in

9:00 a.m.  Social Media Best Practices For Your Brand / Company (presented by Rudy Bachraty, Trulia)
Did you know that people talk about your company/brand everyday? Are you a Broker/Owner, Home Builder, manager, marketing exec or team leader who wants to implement best practices into your company’s online social media strategy? If so, this session will show real life examples of how Trulia uses social media to build trust and brand awareness, as a customer service channel, education platform, listening forum and more….

10:00 a.m.  The Do’s and Don’ts of Social Media (presented by Sara Bonert, Zillow)
We now understand that social media is more than a passing fad, it is helping professionals win new business, grow relationships, and maintain loyal clients. But what is the most efficient way to get started and what are some of the best practices when it comes to online etiquette? Learn how to effectively build your social network by leveraging the power of sites like Facebook and Twitter, while utilizing technology like Blogging and Forums.

11:00 a.m.  Reputation Management (presented Carol Flammer, mRELEVANCE.com)
When you Google your name, do you like what you see? User-generated content ranks high in the search engines, which can be good or bad depending on your specific results. Discover how your online reputation is formed and how to take control of it through social media.

12:00 noon Lunch (included for all full-day attendees)

Afternoon Sessions – $25 – Using social media for job searches and hiring and making sure your social media campaign works.

1:30 p.m.  Recruiting with Social Media: Effective Use Of Facebook & Twitter (Kelly O’Brien, Chicago Tribune/ Careerbuilder)
Recruit and engage candidates on their own turf through social media sites. Promote your employment brand, drive traffic to your careers site, and build a database of candidates through your networks.

2:30 p.m.  Social Media for Jobseekers (Julie Wernau, ChicagoNow.com)
Effective ways to use social media in your job search from the jobseeker point of view.

3:30 p.m.  Landing Your Next Job in a Tough Economy
The economy and job market have become much more uncertain, and many professionals may have lost jobs or may feel that their job is at risk. Even in a difficult economy, though, there are still opportunities for skilled candidates. This presentation provides valuable ideas and strategies that will help candidates jump-start or re-energize their job search.

4:30 p.m.  Wrap Up – Tying It All Together (Mitch Levinson, mRELEVANCE.com)